Digital marketing has grown to become a critical part of businesses today. From social media to content marketing, businesses are increasingly turning to digital advertising and promotion to increase their visibility and reach their target audience.
Despite its prevalence, however, there are many interesting facts about digital marketing that you might not have been aware of. Here are seven ‘did you know’ facts about digital marketing.
1. Marketers Spend Billions on Digital Advertising
It’s no secret that digital advertising is big business. But did you know that marketers worldwide are spending billions of dollars each year on digital advertising? According to eMarketer, in 2020, worldwide spending on digital advertising reached an estimated $332.84 billion. This figure is expected to increase even more in the coming years, as more businesses continue to adopt digital advertising strategies.
2. SEO Generates Traffic More Than PPC
For driving traffic to a website, SEO or search engine optimization is the preferred method. Many people might assume that pay-per-click advertising (PPC) is the most effective method for driving traffic, but research shows otherwise. According to a study by Conductor, over 64% of online traffic comes from organic search results on Google, compared to only 6% from paid search adverts.
3. Email Marketing Has a High ROI
Email marketing might seem like an outdated strategy, but it’s still very effective when done properly. For instance, did you know that email marketing has an average return on investment (ROI) of 42:1? This means that for every $1 spent on email marketing, businesses can expect to earn $42 in revenue.
4. Mobile Devices Are Dominating Search
Smartphones and tablets represent a significant portion of internet-connected devices, and mobile is now the primary search method for many people. According to Google, mobile devices now account for over 50% of all global internet traffic. This has led to the importance of creating mobile-friendly websites and optimizing content for mobile users.
5. Content Marketing Is More Than Just Blogging
Content marketing has long been hailed as the king of digital marketing. However, it’s not just about publishing blog posts. Content marketing encompasses a broad range of strategies that aim to create valuable, relevant, and engaging content that will attract and retain a target audience. This includes creating videos, podcasts, infographics, e-books, and social media posts.
6. Video Marketing Is Growing Rapidly
Video marketing has emerged as one of the fastest-growing digital marketing strategies. According to Cisco, video content will account for over 82% of all internet traffic by 2022. This has led businesses to adopt video marketing strategies to attract and keep audiences, including explainer videos, product demos, and live-streaming.
7. Digital Marketing Offers Significant Job Opportunities
As digital marketing becomes more crucial to businesses, it’s no surprise to learn that there is a high demand for skilled digital marketers. According to LinkedIn, digital marketing skills are now the most in-demand skills in the business world. This means that those with digital marketing skills and experience have a variety of job opportunities available to them in a range of industries.
In Conclusion
Digital marketing continues to grow and develop as a critical part of business today. With billions of dollars spent on digital advertising, SEO driving more traffic than PPC, and content marketing evolving beyond just blogging, there is still much to learn about digital marketing. Keeping up with the latest trends and strategies can provide businesses with a competitive edge, particularly in today’s digital age.
