Whenever an exciting product range comes into the market, along comes its packaging boxes. The competition is increasing rapidly, and so are the customers. They do not want their products to be delivered in dull-looking boxes. An aesthetically appealing packaging and adds more value to the products win the customers’ attention. Custom presentation boxes are making a good contribution in this regard. They display your products so adorably that customers can’t stay away from their attractiveness. Such packaging makes your products outshine the retail shelves rather than getting lost in the crowd. To create appealing and eye-catching boxes, you need to consider some ideas. Here are a couple of tips to make your custom presentation boxes more attractive:
Create A Clever Peep Window
Transparency has ruled the retail packaging sector for years. Especially when designing presentation boxes, it’s a pivotal tactic to stimulate the purchase behavior among the customers. By using a window or an interesting die-cut pattern, you can showcase your products more attractively. You may also print an illustration or your brand’s logo on it to make it more recognizable on shelves.
Such packaging can win the customers’ hearts by adding more value to your products. Some big brands also stylize these windows by cutting them in numerous styles to showcase the actual product more adorably. It excites the audience and increases your brand’s visibility.
Break The Conventional Rules
You might have seen presentation boxes wholesale coming in a traditional rectangular shape. Breaking the conventional rules and experimenting with unique ideas can give an attractive display to your packaging. It can be anything like an innovative box style, a unique printing pattern, a specific branding theme, a soft-touch finish.
Any other factor which makes your presentation boxes different from others. You may also add an embossed print or create a metallic look with the help of foil stamping. All these add-ons give a luxurious, three-dimensional look to your packaging that is rarely seen in the market.
Introduce Festive Touches
As a seller, you should always be concerned about creating packaging that grabs customers’ attention instantly. Introducing festive touches is an effective strategy to stay tuned to the market. These days, many successful brands go for introducing limited edition packaging to attract buyers.
For example, if it’s FIFA world cup season, try to add some football-related touches to your custom presentation boxes. If it’s Christmas, create limited edition packaging in red and green to create a true essence. Such add-ons will influence numerous buyers.
Create An Overall Colorful Look
While designing your packaging supplies, make sure that you use beguiling color schemes. There is also good enough if you just printed the exterior of your presentation boxes wholesale to save a few pennies, but you will miss an ample opportunity. The internal look of your packages also matters in converting your potential customers to loyal ones. Try to use exciting color combinations inside out to drive more people towards your products.
Use High-Resolution Imagery
A wall of text printed on your custom box packaging can never attract shoppers. However, an optimized image can do this job much better. Remember; try giving the best description to your product by featuring some exclusive photos. Make sure that you only use high-resolution images to create an excellent box design. It would make you get undivided attention when looking for their desired product on shelves.
A logo might also help you in increasing brand recognition. The customers of today prefer buying branded products due to their quality. The use of a well-designed logo creates the essence of a top-notch product inside. To give it a more luxurious look, you may also go for getting an embossed print. When customers observe the expensiveness and quality of your packaging, they will be more curious to buy your products.
Keep Your Design Simple
To effectively display your custom box packaging, you should keep the design as simple as possible. A complex design may disturb the buyers, making it difficult to comprehend even the essential details related to the product. The success lies in creating an elegant and minimalistic design that can grab the customers’ attention in seconds. The labels should be designed clearly and understandably, and information should be provided in simple words. Use attractive but related images if needed.
Create An Exciting Unboxing Experience
Printed presentation boxes are so attractive that nothing else is needed for their decoration. However, if you work a little on some design elements, you can provide an exceptional unboxing experience to the customers; from a tactile impression to how you arrange your items, every tiny detail matters for the buyer. It helps in increasing your products’ appeal and makes them more noticeable in-crowd.
To present your products beautifully, you may use inserts. Enclose your items in a tissue wrap having a branded sticker. You may also place in some promotional material, or even a custom thank you note to make customers feel special. Thus, this presentation packaging is the prime real estate of your business. Designing it well by adding aesthetics and functional details can appeal to the target audience.
