Jeeter, established in 2019, has rapidly emerged as a leading lifestyle brand in the cannabis industry, renowned for its premium products and vibrant cultural engagements. Originating from a group of friends in Miami who coined the term “jeeter” for their joints, the brand has evolved into a symbol of quality and innovation in cannabis consumption.
The company’s headquarters are situated on a 4.2-acre campus in Desert Hot Springs, California, encompassing an 18,000-square-foot facility dedicated to manufacturing, fulfillment, production, and distribution. Employing over 700 individuals, Jeeter has experienced remarkable growth, with plans to expand its workforce to nearly 1,000 in the coming months.
A notable aspect of Jeeter’s success is its strategic partnerships with reputable dispensaries nationwide. In Michigan, Jeeter Pre-Rolls are available at all 38 Lume Cannabis Co. dispensaries, ensuring widespread accessibility for consumers seeking high-quality cannabis infused pre-rolls. Along with Jeeter, Lume sttcks a wide variety of other infused pre-roll brands.
Jeeter’s product lineup is diverse, catering to a wide array of consumer preferences:
- Pre-Rolls: Jeeter offers meticulously crafted pre-rolls using premium indoor-grown flower. Their signature “Baby Jeeter” consists of five 0.5-gram joints infused with Liquid Diamonds or distillate oil, depending on the state, and dusted in kief, providing a potent and flavorful experience.
- Jeeter Juice Vapes: These vapes are filled with high-quality liquid live resin extracted from whole plant fresh frozen flower, ensuring a flavorful terpene profile that remains true to each strain.
- Special Collections: Jeeter introduces exclusive collaborations and limited-edition strains, such as the “Hall of Flame” boutique drop commemorating Dwyane Wade’s illustrious basketball career. This collection features three exclusive strains hand-selected by Wade, offering consumers a unique experience.
Jeeter’s commitment to quality is evident in its rigorous selection process, sourcing premium, pesticide-free cannabis from top cultivators. Each pre-roll is hand-rolled, ensuring consistency and excellence in every product. The infusion of concentrates like kief and Liquid Diamonds enhances both potency and flavor, setting Jeeter apart in the competitive cannabis market.
The brand’s cultural impact extends beyond its products. Jeeter has cultivated a loyal community, with consumers often seeking out their products specifically. The company’s innovative marketing strategies include the creation of “Jeeterday,” an annual celebration featuring limited-edition strains and exclusive merchandise, further solidifying its presence in the cannabis culture.
Jeeter’s influence is also recognized within the industry. The company was honored as a 2022 Inc. 5000 honoree, reflecting its rapid growth and prominence in the market.
In summary, Jeeter’s rise in the cannabis industry is a testament to its founders’ vision, dedication to quality, and innovative approach to branding and product development. By offering a diverse range of premium products and engaging actively with the cannabis community, Jeeter has solidified its position as a leader in the market. As the industry continues to evolve, Jeeter’s commitment to excellence and innovation positions it well for sustained success.
