Become famous for what you do the same way Elon Musk, Jeff Bezos, Richard Branson, and Mark Zuckerberg do. Become a Celebrity CEO! Faceless brands are not faceless at all. Brands like Nike and Addidas have always used celebrities as the faces of their brand, and more recently, the use of Social Media Influencers proves that the public resonates with people more than logos. Musk, Bezos, Branson, and Zuckerberg are the faces of their brands, and Influence Media: PSI TV thinks founding CEOs should become the faces of their brand.
PSI TV regularly interviews guest experts on its channel and realizes the interest is not just an opportunity to be on TV but, more importantly, for the new audience exposure that comes with a TV appearance. The vision for the organization shifted from TV Media to being in the business of influential reach.
Becoming a famous celebrity is not easy to do, but not impossible. CEOs who embrace the challenge to become celebrity CEOs may want to consider working with PSI TV as a guest appearance on their platform goes further than offered at other TV opportunities. For example, a guest appearance on PSI TV is seen on the PSI TV channel on Roku TV, Apple TV, Amazon Fire TV, and VIDAA TV. PSI TV is also growing its audience on traditional social media platforms, and guest appearances are also shared there for 17 platform placements, which include YouTube, Spotify, and more. For example, most guests enjoy 1000+ views of the YouTube version of their PSI TV interview within a few days.
Trudy Beerman, Host and CEO of PSI TV is pursuing research on influential reach as a doctoral candidate at Liberty University. She has a Trademark application for the word REACHology(TM), which she defines as the science and study of influential reach. Beerman explains this: Being a big fish (influence) in a small pond (reach) is fine, but the celebrity CEO needs to jump ponds and grow again. It is not enough to be influential among peers; the celebrity CEO must expand that influence to their city, state, nation, and even globally. PSI TV enjoys a local, national, and global audience reach, further extended by its growth on other social platforms.
PSI TV contributes to furthering its guests’ digital footprint and influential reach, and several case studies show that to be true. Guests who are credible experts through credentials and experience have started out with an absence on Google to populate page one in several spots due to the deliverables that come with being a guest on PSI TV. Guests who get their REACHology(TM) Score, also learn where the gaps are in their influence or audience reach and can work to close that gap. A great example was the collaboration between PSI TV and School Board candidate Bonnie Lambert for Hillsborough County, District 3, in Florida. Even though Lambert’s REACHology(TM) Score was high, it did identify a gap in her audience reach, including her need to improve her email list size. Lambert immediately attended to that, and while the Primaries are still far off, Lambert is statistically a top contender for the seat.
PSI TV has an audience demographic that represents middle America through income, age, and education statistics. Leaders wanting to build their personal brand and reach this demographic would benefit from an appearance on PSI TV.
