With the increase in partner-delivered solutions, it’s more important than ever for Vendors to find ways of investing in partner marketing to reach more customers while controlling the customer digital journey. Through-partner marketing (TPM) can be a powerful tool for businesses that want to expand their reach, build partner loyalty, and grow their ecosystem.
Through-partner marketing is a strategic approach that leverages the power of channel partners, taps into new markets, reaches new audiences, and generates more leads.
Benefits of Through-Partner Marketing
There are many benefits to using TPM, including:
- Increased brand awareness for both the Vendor and the Partner
- Improved lead generation from increased awareness and traffic
- Higher customer lifetime value
How to Get Started with Through-Partner Marketing
If you’re interested in getting started with TPM, here are a few tips:
- Identify the right partners. Which of your partners need help and can benefit from automation? Who are the next 100 partners poised to be your next best partners? Who is worth the investment?
- Build a proactive, integrated strategy that includes cross-functional support across your business, and integrates the partner marketing with the corporate marketing strategy.
- Build a proactive content strategy with a steady stream of fresh, engaging content, resourced for long-term success.
- Communicate often – internally and with your partners.
- Use the automation. Don’t expect your partners to do the heavy lifting.
By following these tips, you can create a successful through-partner marketing program at scale that helps you reach your business goals.
AscendX Digital is a leading North American partner marketing services firm, recognized by Canalys as a top channel agency for the partner ecosystem. We are experts at through-partner marketing managed services. When you engage us, you benefit from our expertise, and you never have to worry about churn on your team or disruption for your partners. We can have you up and running months faster than if you launched on your own, and you get better outcomes – we know what works.
Contact us at ascendxdigital.com and let’s talk about how Through-Partner Marketing Services can help you grow your business.
